M83’s New Album: Hurry Up, We’re Dreaming
Album announcement season is in full blast. M83 threw its hat into the ring with the announcement for its upcoming “Hurry Up, We’re Dreaming” album. We didn’t know the name of the album before. Now we know better, we know this unusual band shall return, steering into straight-up pop territory. We’re also not going to rush into dreaming without doing some heavy research first. How dare a bunch of Frenchmen tell me when to arrive for dreaming! I’ll take my time, I’m a sloth.
M83 has had a wild career. When it first began, it embraced “Boards of Canada” style IDM and synthesizers. Then it moved slowly towards pop, slowly towards dance. Critics lavished praise on their albums, some getting that sweet “Best New Music” status on Pitchfork. Performances fared less well, common complaints included watching guys twiddle knobs on stage. Without being too dance or too emotional, they were stuck in some middle-segment of the market, forever doomed to being popular yet not popular enough, cool yet not cool enough. Someday they dreamed of escaping this relevance purgatory.
Chillwave came along. Suddenly this genre brought them freedom. People may continue to argue about whether or not chillwave is a genre, or, if it is, does it apply to M83. For the sake of argument, I’ll accept chillwave is a style, since most names of musical genres are dreadfully painful if not outright stupid. I feel M83 does all those chillwave things: reverb, vintage synthesizers, and generally pointless, stupid lyrics that I tune out. Of course M83 wants to be associated with shoegaze, but they aren’t My Bloody Valentine. They need to be a bit less ambitious. Embrace the lesser, harder-to-define genre of chillwave. Consider the chillwave moniker like being a big fish in a small pond. Using the shoegaze classification, you’re pitting yourself up against real musicians, you know, ones who plays actual instruments instead of dramatically pressing buttons. Aim lower.
Your soundcloud has blown up over your song “Midnight City”. People are giving you an outpouring of support. Whenever any artist wants to feel good, they put up a song on soundcloud. Soundcloud attracts compliments like honey attracts flies. That horn solo at the end was written by James Chance, so it’s good to see he’s still in the game, musically speaking. Even your website www.ilovem83.com indicates you need somebody to love.
Hopefully you succeed. Considering your past string of successes, I wouldn’t put it past you. Include enough beats and you might even beat Justice at their own game. Think of how sweet that would be. Make music, make money, earn respect, and blog about it. Life could be so good for you.